Does your organization have a social media policy? If not, it could probably benefit from one. Whether your organization uses social media or not, chances are good the majority of employees and users do. Social media policies can come in at any of these levels: to govern the organization’s online presence; to communicate how employees are allowed to use social media at work; and to address the ways stakeholders and users reference the organization. An example of the latter is organizational response to negative content posted by users (is deleting negative content censorship?)
While reading this Mashable article I became intrested in the various approaches to social media policy development and management. While I think policy is a good idea, I liked the idea of letting it grow organically. Afterall, social media is constantly changing, shouldn’t policy do the same?
I investigated what it meant to have an “organic” social media policy and found this article discussing 5 types of social media management, including the alluring organic variety. I found the diagrams provided most useful to me, in representing the kind of coverage such approaches has. That being said, from pictures alone, I quickly noticed some problems with an organic approach.
While I love the idea of authenticity and am still attracted to the organic growth aspect, the costs seem a little steep. The worst offender in my view is the “ambiguous user experience” associated with an organic approach.
In terms of images, I am now sold on a holistic or honeycomb approach. The fullness of coverage and sharing of responsibility appeals to me, and while it certainly wont be the tool in all fields, it seems like a generally great approach for information organizations.
Regardless of the policy development approach the most important thing is BUY IN; from both top administrators and staff. All must be convinced of the value of the policy and that means some level of training or education should be provided. Buy in also means the policy is enforced. There is no use having a policy if no one follows it after all.